Nico Westerdale

Articles

• Grocery delivery: the UX best practices behind Gopuff's success
  TheAppFuel does a deep dive into how the Consumer Product team at Gopuff engaged users and increased retention.
• Why half is not equal to 0.5
  Understanding doesn't come from explaining, it comes from engaging with concepts we can relate to.
• Designing UX is a 2 person job
  Designing an adequate user experience or UX is easy. Designing a beautifully effective UX that not only meets all the business requirements, but is effortless to use, is incredibly hard.