(mostly it's on the internet)
I build, analyze, and design systems. From software and data architecture to user interfaces and visual compositions. My goal is to find the fundamental principles that create clarity and efficiency, and apply them to solve complex problems. This site is a collection of that work.
Principles:
Technology should put people first.
Build small things.
Professional Work: Case Studies
Chief Technology Officer
IndeVets (PE-Backed HealthTech)
Challenge: Build a proprietary technology platform to enable rapid, de-risked market expansion.
Core Achievement
- Architected a proprietary, ML-backed Algorithmic Optimization Engine.
- Drove substantial SG&A reduction by precisely modeling supply/demand.
- Built the in-house product & technology organization, replacing external agencies.
Director of Engineering
goPuff ($9B+ Hypergrowth)
Challenge: Scale the consumer platform and engineering organization to meet explosive global demand.
Core Achievement
- Scaled the engineering organization from 7 to over 200 engineers.
- Championed and built the company’s first Product Experimentation Platform.
- Delivered multi-point lift in Average Order Value (AOV).
Chief Technology Officer
IncentFit (Corporate Wellness)
Challenge: Engineer a reliable, secure financial platform to handle high-volume transactions and complex data integrations.
Core Achievement
- Architected the core financial engine, processing over $500M in funds annually.
- Built a robust data ingestion platform (Fitbit, Apple Health, Google Fit).
- Led the platform from MVP into a solution serving over 200 clients.
The Lab
Hyperlight Protocol
Single Bit Communication
An experiment in using a simple lightbulb for high-speed, low-latency communication. Exploring how the most basic binary state can create meaningful interaction across physical and digital spaces.
QWERTY Keyboard Installation
Human-Computer Interaction & Ergonomics
A physical installation exploring communication constraints by distributing 101 keyboard keys throughout a building via 700 meters of wire. An investigation into the impracticalities of digital interaction.
Visual Gallery
Structure, Form & Aesthetics
Applying principles of structure and composition to visual design. From oil paintings to photos and digital experiments.
Latest Articles
Building a LinkedIn ML Persona: Part 1 - The Data Harvest
LinkedIn is using your data to train their AI. I decided to beat them to it. Here is how I used synthetic data generation to train a Llama 3.2 ML model on my own professional persona for pennies.
Cursor's "Trust Me Bro" Vibes, Backed by RL Isn't Quite There Yet
Cursor 2.0's Composer model uses RL to navigate codebases at unprecedented speed. But what it hasn't done, learning from your actual codebase with feedback loops, reveals the real challenge ahead.
Amazon's AI Gamble: The Real Cost of Panic Investing
Amazon just announced its largest layoffs ever: 30,000 people, all while pouring billions into AI infrastructure. This isn't transformation, it's panic disguised as strategy.
Thought Leadership & Mentorship
"My goal is to mentor founders and technical leaders to build self-sustaining organizations, de-risking the path to scale."
- Guest Lecturer, Emeritus CTO Program at Wharton Executive Education & Cambridge Judge Business School.